OpenClaw for Content Pipelines
Outcome
Turn one strong idea into a multi-channel publishing pipeline with quality gates.
Who this is for
Teams publishing 3-10 pieces/week who need consistent output without quality collapse.
Pipeline architecture
Research → angle selection → draft → edit → distribution → review.
Implementation steps
- Define content thesis and audience.
- Build a source intake list (primary sources only).
- Create draft checklist (clarity, novelty, utility).
- Add editorial gate before publish.
- Run weekly review on winners/losers.
Editorial QA checklist
- clear claim in first 3 lines
- at least one concrete example
- no generic LLM filler
- explicit CTA/next step
Failure modes and fixes
- bland output → force contrarian or differentiated angle selection.
- inconsistent cadence → fixed publishing windows and preloaded queue.
- weak conversion → tighter hooks and stronger action-oriented endings.
KPI suggestions
- publish consistency (weekly)
- CTR from content to target pages
- % content pieces driving meaningful actions